ABOUT US

At the core of ExB's activity is a threefold approach: Innovation, Simplicity and Value. Any technology or business development by ExB is coherent with this approach and serves to further the general purpose of making the interaction with data through devices as similar as possible to the way the human mind works.

"Innovation" stands for the desire to radically rethink and challenge the traditional ways of developing computer interaction technologies that focus on the device instead of the user´s thought processes. We purposely adopted as a core principle the reverse engineering method which allows us to approach software development using the human brain´s functioning structures as a model.

"Simplicity" is the wish to create solutions that are self explanatory and follow the principal logic of a human's intuition and way of thinking. Revolutionary technologies will only be successful if they are simple enough to be quickly understood and thus accepted by users. They must also be characterized by footprints small enough to enable swift performance on mobile and tablet devices.

"Value" is the need of utilization that lies within every new technology. It embodies a real and concrete business value and is compelling enough to stimulate developers to create solutions which complement and extend the core technology. The notion of business value creates the ecosystem which, nurtured, will unleash the positive-feedback reaction which will ensure long-term success.